Social Media Marketing | How2 Academy

Social media marketing is a subset of digital marketing that utilizes social media platforms and websites to promote products, services, or ideas. With the rise of social media, companies can now reach and engage with their target audiences more effectively. Social media marketing includes managing marketing campaigns, setting the scope, and establishing a firm's desired social media culture and tone. Companies like [[facebook|Facebook]], [[linkedin|LinkedIn]], [[instagram|Instagram]], and [[twitter|Twitter]] provide built-in data analytics tools to track the progress and success of social media marketing campaigns. As of 2022, the global social media marketing market size was valued at $150 billion, with an expected growth rate of 15% per annum. The average media tone surrounding social media marketing is neutral, with top reporting countries including the United States, Japan, and Spain. According to a survey by [[cnet|CNET]], AI is trusted less than social media and airlines, with 75% of respondents expressing concerns about AI-powered advertising.